Katrien could talk faster than she could walk, and it was more than obvious the older she became: Katrien has a real knack for languages. In order to devour even more books, she studied language and literature (Dutch-English) at KU Leuven, where she obtained a master's degree. An irresistible urge to put pen to paper herself led to a subsequent master's degree in journalism. Due to her huge capacity for empathy, she always finds the right tone and words for each target group. Her speciality is writing about culture (film, literature, theatre, art, etc.) and mental health. Katrien also writes about her own experiences in more personal writings and she particularly enjoys connecting through in-depth interviews conducts.

Arnaud has a degree in communication-journalism (IHECS - 2004). He spent the first 15 years of his career at Proximus, with responsibility for writing texts for the group's website on topics that included news, sport, television and cinema. For the past two years, he has worked as a freelance journalist and copywriter, mainly on corporate websites in various sectors, as well as magazine articles in the healthcare and property sectors. He is passionate about sports and particularly enjoys working on sports news items. He also translates texts from Dutch and English into French. Mostly known for his rigor and precision, his clients have also praised his simple and efficient style, as well as the structure of his articles.

Lionel has writing in his blood. After obtaining a degree in advertising from IHECS in 2007, he worked for almost 14 years as an entertainment journalist in the television sector (RTL-TVI, PLUG RTL, LA UNE, TIPIK in Belgium and M6, W9 in France) and as a creative copywriter in the advertising sector (working for agencies such as Happiness, Altavia Act*, Havas and directly for clients like Proximus and Aion Bank). Migrating between the audio-visual and advertising sectors has proven to be a real strength. In television writing, the tone of voice and creativity gained from advertising work are an undeniable plus, whereas when writing advertising material, it is the storytelling skills he learnt in television that are the assets of choice.

Lionel’s forte is his curiosity. Curiosity is often regarded negatively, but Lionel disagrees, "My curiosity, my consistent desire to learn new things, to learn about my collaborators’ jobs, and to delve into subjects that I don’t know much about have enabled me to learn many skills like shooting video and editing, advertising strategy—all of which I might never have discovered if I had confined myself to just writing.”

Another strong point: "My clients really appreciate my versatility. They have confidence in my ability to take care of the strategy, design, writing and formatting of their projects."