How can your company start creating content? Most companies have little or no experience doing it. After all, producing content is not part of their core business.
Nevertheless, creating good content has never been more important than it is right now. And it is also vital that companies switch from a push to a pull strategy with their content. People are always on the lookout for valuable information and are more inclined to share content if it is enriching. From a psychological point of view, it makes them feel smarter and more altruistic than their peers. It’s one way for your company can reach a larger audience. And a larger audience means more visitors, leads and sales, as well as enhancing your thought leadership. You can read more about the importance of content in our other whitepapers.
Here, we mainly focus on the challenges companies like yours face when they start producing content. Each one of these challenges can lead to content chaos if not handled properly. This kind of chaos can cost the company a lot of money because it increases production time, increases the likelihood of mistakes, discourages all involved and results in lower-quality content. In turn, lower-quality content generates weaker leads, fewer conversions and fewer visitors. Worse still, content chaos is not a rare occurrence. A 2019 UK study indicated that nine out of 10 in-house communications team leaders regularly struggle with content creation and evaluation issues (The Pulse Business, 2019). All of which means that it’s high time to identify these challenges and look at how we can address them.
We have pinpointed the six most important challenges, based on what we have observed with our clients. There is a good chance that you will recognise at least one of them.
The six challenges of content production:
- How do I build an excellent content team?
- How do I ensure that the production process flows smoothly?
- Which content should I produce?
- Who publishes the content?
- How to archive and share content efficiently across my company?
- How do I get rapid insight into how content is performing?
In this whitepaper, you will discover why these challenges can cause chaos if not handled properly, as well as how to keep it out of your company’s content flows. If you still have questions after reading this whitepaper, please do not hesitate to contact us at: [email protected]
We hope you enjoy reading this whitepaper.